All our products are guaranteed by the gold standard in baby care, HomeFree^TM. With it, you can be assured that what you are buying is one of, if not the best*, cleansing products for babies you can find. Premium naturally-derived, plant-based ingredients are used wherever possible to give you the best of the best. Chemicals that are unnecessary are eliminated so that you and your children enjoy only the purest of each products.
*we are very sure it’s the latter, but we want to be humble about it.

SLS or Sodium Lauryl Sulfate is a type of surfactant commonly used in cleaning products that we use everyday like soaps, detergents, and toothpaste. It has been linked to skin irritation, neurotoxicity, organ toxicity and disruption of the body’s endocrine system. If that's the case for adults, can you imagine the effect on babies? Exactly. That's why you will find no SLS in all our products. And we are (super) proud of it.